The Digital Marketing industry is rapidly growing and as a result there is a high demand for digitally skilled employees with the necessary qualifications and practical abilities not only in South Africa, but across the globe. This is an exciting and thriving industry to branch into as it is an ever-changing and evolving field with new developments and continuous learning opportunities. Whether you are a seasoned Digital Marketer wanting to refresh, update or build on your skills, or a Digital Marketing Beginner; there are multiple online courses that you can complete to become a whizz in the industry.
Google has a Skillshop where you are able to access various free online product training and certifications; one of these being Google Ads. Google Ads is a fast-growing skill that is needed within many businesses engaged in on-line advertising and becoming certified with Google Ads is often a pre-requisite for Digital Marketing roles. It takes a couple of hours to complete and is absolutely free to obtain! Google certifications are valid for one year and covers Search, Display, Video, Shopping Ads and Measurement.
To demonstrate your skills, there is a 75 minute assessment where you would need to score higher than 80% in order to receive the relevant certification. Google will recognise you as an on-line advertising professional. If you don’t pass on your first, there is no need for concern as you are able to retake the test as many times as needed.
Red & Yellow is forerunner in the Marketing and Digital space and has been producing industry leaders for 25 years. They believe creative thinking is a pinnacle skill in the 21st century and their courses have been designed by industry experts with your future career success in mind. Their aim is to develop career skills needed to succeed within the digital world by providing the relevant theoretical knowledge as well as the ability to practically implement what is learnt. Red & Yellow’s Campus, located in Cape Town offers full-time studies including Degrees, Diplomas and Certificates. They offer multiple online courses including a 2-year Advanced Diploma in Digital Marketing, 1-year Certificate in Digital Marketing and various Short Courses including Social Media Marketing, Digital Content and Copywriting, Digital Marketing Professional Certification and Search Engine Optimisation. Online short courses range in duration from 5 – 16 weeks to complete and fees range from R5 000 – R17 000.
The Digital School of Marketing offers a multitude of MICT Seta accredited digital marketing courses at competitive rates with flexible payment plans. They are currently offering 50% off their courses for you to stay educated whilst at home. They offer a diverse range of short courses within the digital sphere ranging from Social Media, Brand Management, SEO and Web Analytics, Digital Copywriting and Content Creation to mention a few. They also offer National Certificates in Advertising and Digital Marketing as well as National Diplomas in Copywriting and Digital Marketing. Courses range from 3 months to 2 years. On completion of your studies, you will be awarded with a qualification that is locally and internationally endorsed and accredited.
From the above online digital marketing course platforms, you are sure to find at least one platform that aligns with your study goals and suits your available budget.